2021: NEW YEAR, NEW VISUAL PLAN
Out with the old, and in with the new. Sayonara 2020 - it's been real. With a new year comes new opportunities, potential, prospects, and goals, and the perfect time to clean the slate and re-evaluate your priorities. With the rollercoaster ride that was 2020, a lot of us might be feeling like a reset is in order, especially in terms of business. There's no question that this year has changed many aspects of our day to day lives - and business is no exception. With new priorities come new plans, and it's important to make sure you're keeping up with a landscape that is constantly evolving.
So whether it be business or general life, what better way to visualise your year than with a mood board? Here at TLSE, we appreciate the value in actually picturing your goals and ideas - so if you've been seeking inspiration or even just some clarity about what 2021 might have in store, we're here to help.
So, what does a visual plan look like exactly?
While you've probably heard of mood boards before, you might be wondering how they can be used in a business environment. A mood board is a visual display that can bring your concepts to life and is the most effective way to convey the visual direction you want your business or project to go. Think of it as a way to store, organise, and generate your ideas and inspiration visually - the same way you would write down goals. In doing so, you create a clear image and a reference point from which to keep yourself in check.
And how can I create one?
There's a tool for that! Our fabulous, expert graphic design team has created a buildable mood board tool to get you tracking - perfect to give you a leg up for the new year! Find it here.
However, from a baseline perspective, figuring out what your goal is exactly is not always as straightforward as it seems, let alone determining how you're going to achieve it exactly. That's where we come in! Whether you're trying to determine where you currently are or where you want to go and how you're going to get there, we're here to help. Think of us as an extension of your brand - a tool to help you to get from point A to point B.
Once you've got your visual style in mind, executing it through a consistent and structured plan is the next step. Content planning is a useful (and necessary) tool to manage and plan your social media content, so you can effectively create relevant messaging that reaches the people you're targeting. With a detailed plan, you can look ahead at important days and find the gaps on what content you need to tell your brand story - so you can plan exactly what you need to post and when you need to post it. Oh, and those pesky captions? Getting your messaging down pat is no mean feat, but there's a downloadable for that too! Find it here.
Get your 2021 vision in order and take the new year by the reigns with clear direction, purpose, and most importantly a solid plan! If you're in need of a kick start, our mood board and content planner downloadables are a great starting point - or if you're not too sure where to start, come and chat with us about where your business is at and where it's heading.
WORDS | Brittany Ross