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Creative Conversations is our conversation series that works with our Rosé Friday IGTV and podcast. Get a snapshot of some of the amazing conversations we have here and you can jump over to our podcast or our IGTV channel for an extended chat to get to know guests even more.

Peta Shulman | GoodnessMe


Who are you and what do you do?

Founder and CEO of GoodnessMe, Australia’s largest health food subscription box sampling service and among the fastest growing online health food retailers in Australia. We exist to help people make better food choices.

How did the business come about?

Learning how to manage my autoimmune condition and a passion for marketing brands doing good in the world.

Best career advice you have ever received?

You can eat an elephant, one bite at a time.

Worst advice you have ever received?

A brand takes 10 years to build.

What is one thing we should invest in for our business?

  1. Yourself - health is everything

  2. Finding the right team

  3. Good design

What is one thing you wish you had known when starting your business?

You don’t have to know everything. Stay in your genius zone.

What is your favourite part of your day to day?

Time with my baby girl in the early mornings going to the beach. My job is my passion. I love exploring health products and getting others excited about them.

What was an unexpected joy of creating your business?

The challenge of building a brand. Seeing my team members grow.

Leave us with some words of wisdom?

Your uniqueness is your superpower

3 words to live by for 2022

Dream. Believe. Share.


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