(RE) GENERATION!
Ready to put the past behind you and look to the future? Introducing (RE) GENERATION, the theme behind MAISON&OBJET Paris' 25th-anniversary edition in January 2020. Inspired by Gen Y and Z, the edition is guided by international style and innovation consulting firm, NellyRodi.
āFaced with multiple global crises, today's twenty-thirty-somethings are keen to pull together to change the world and, spurred on by the likes of Greta Thunberg, they don't hesitate to become actively engaged,ā explains Vincent GrĆ©goire, trend hunter at NellyRodi.
Generations Y and Z have grown up in a world of crises affecting the environment, the economy, identities and migration ... but they are not giving up just yet. It has turned them into advocates for fair, responsible and virtuous trade. Thatās what weāre all about here at TLSE and we are massive fans of the theme for the January 2020 MAISON&OBJET Paris.
If this is the first time you are hearing about MAISON&OBJET, hereās a little background. MAISON&OBJET has been running since 1995 and has created a reputation for being the world's foremost event for professionals in the lifestyle, interior design and design industries (duh, it's in Paris!). It's an amazing event that runs twice a year, promoting new contacts and emerging talents. It has become a catalyst for brand development and business growth.
Hereās why we LOVE the January 2020 theme of MAISON&OBJET Paris:
It supports community-minded individuals and their small regional productions
It advocates handcrafted wares that are underpinned by solid social and human foundations
Sustainability, sustainability, sustainability - we are all about it
It promotes Generations Y and Z's trends, such as turning upcycling into a lifestyle, and gives them a voice in todayās design and fashion world
"It's a generation that is deeply concerned about making a meaningful difference, which is in itself injecting new values into everyone's way of living," adds GrƩgoire.
So, if you happen to be lucky enough to escape the heat and jet across the globe at the beginning of the new year, be sure to hit up Paris from January 17-21 and check out MAISON&OBJET ā you wonāt regret it!
WORDS | Laura Baehny
