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THIS IS ME 

Heidi Albertiri

Hey! â€‹

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With over 30 years of experience in creative leadership and helping brands shine through several businesses and most recently The Life Style Edit (TLSE) A Digital Marketing and Creative Content Agency. 

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Now I work closely with business owners and brand leaders one on one to help you find direction, ignite your creativity, and make your work more ultimately enjoyable. Business should be a journey you enjoy, and I’m here to help you build a brand that not only looks amazing but also connects with the right people.

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Think of me as your mate on the sidelines — the one you can turn to when you need to talk things out and get clear on your next steps. I offer personalised coaching and hands-on guidance, focusing on strategy, storytelling, visual aesthetics and creative direction helping you organise your ideas in a way that appeals to your audience and drives growth.

 

Whether you need a creative spark, a brand refresh, or a roadmap to success, I’m here to make the process rewarding, while helping you achieve tangible results.

 

If you're ready to elevate your business and have some fun along the way, I’m here to help you get there.

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Let's work together â€‹

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With 30 years of experience, I have run my own businesses and assisted in driving growth for many businesses in the lifestyle, interiors, food, beauty, wellness, and fashion industries.

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My journey began in the vibrant world of flowers, where I discovered my love of beautiful things, at 19 I founded and nurtured my first store that became renowned for delivering unique designs at the forefront of a stale industry, I went on to orchestrate weddings and events for wonderful clients, including some special A listers.

 

This early chapter instilled in me a deep understanding of the importance of aesthetics, organisation, and the art of storytelling through design—skills that would become the foundation of my future endeavours. 25 years later, the next chapter took me to the heart of the editorial world, where I spent five transformative years at Home Beautiful Magazine.

 

Starting as a stylist, I was entrusted with minor shoots, eventually rising to the position of Style Editor where I could have an impact on the magazine’s aesthetic. My role was a blend of creativity and strategy, two things that have served me well and I love, I was responsible for maintaining and evolving the magazine's visual identity through large-scale editorial shoots, content planning, and strategic development. I was the conductor of concept development, leading photoshoots from inception to execution, sourcing locations, selecting props, and ensuring every detail aligned with the magazine’s vision. My days were filled with collaboration—working closely with the editor-in-chief, writers, designers, and PR agencies to bring stories to life.

My time at Home Beautiful honed my ability to stay ahead of trends, maintain industry relationships, and represent the magazine at exclusive events. It was a role that required adaptability, multitasking, and a deep understanding of the ever-evolving worlds of design.

 

Each shoot was a new story, each page a new adventure, and I loved every moment of crafting these visual narratives. It was all new to me and finding new ways to extend my creative expertise was an exciting journey that was unfolding.

 

But like any good story, mine was destined to evolve. Armed with the skills and insights I had gained, I founded The Life Style Edit, a content agency, I guided my team through the creation and execution of content across all aspects of business—editorial, website design, brand-specific projects, social media campaigns, marketing and more. I was at the helm of every project, from concept to execution, ensuring that every piece of content was not only aesthetically exceptional but also strategically impactful. 

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Today I have come full circle, working solo again and focusing on working with business one on one. 

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The journey continues. 

We'll keep you up to date with new releases, share business tips and other generally cool stuff.

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TERMS & CONDITIONS

TLSE shoot most of the content on this website, otherwise it is supplied by the brands themselves.

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Please contact TLSE via email before re-posting our content elsewhere. The Life Style Edit’s original content and photos are copyright protected.  

ACKNOWLEDGEMENT

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TLSE would like to acknowledge the Traditional owners of the land of the Eora nation and we pay our respects to Elders past and present.

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CONTACT US

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A holistic and design conscious agency

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