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Discover the Supermarket Secret: People Haircare - Aussies Buy One Bottle Every Minute!


The ultimate dream is to walk out of the house with beautiful, luscious hair - like you've just left the salon right!? Well, the endless hunt for salon-quality hair is over; introducing People Haircare.


People Haircare is THE premium salon-performing haircare brand created by industry-leading experts giving everyday Australians access to affordable, quality haircare products.


People Haircare - the supermarket secret that sees Aussies across the country buying one bottle a minute!


Formulated by industry-leading experts, People Haircare is available exclusively through over 800+ Coles supermarkets nationwide and is proudly Australian made, owned and manufactured. People Haircare was created by co-founders Katherine Ruiz and Matt John, directors of branding agency Anatomy StudiosTM with the intention of making high quality, salon-performing haircare products that are accessible and affordable for Aussies through supermarkets nationwide.


At a $16.00 price point, People Haircare are proving that salon-performance doesn’t need to be overly pricey. The results speak for themselves, selling a bottle a minute since launching.


People was created to fill the gap in salon-performing, affordable and accessible haircare in supermarkets. With their highly-effective, beautifully designed and ethically made products

People Haircare has something for everyone and every hair type.


“I’ve found it frustrating that premium haircare has never been accessible through supermarkets. We’ve worked with award-winning haircare brands through our branding agency Anatomy StudiosTM over the years and thought to ourselves if we don’t do it, someone else will. As people who care a lot about our hair it was a non-negotiable that our formulas had to perform like they do in salons without breaking the bank.


We are not afraid to say we’re the best performing product in the supermarket, and so do our customers.” Co-Founder, Katherine Ruiz explains.


People products are clean, uncomplicated, and as unique as the stylers, flippers, teasers,

combers, straighteners, and clippers who use them. It’s premium haircare for all hair types, made for the people, by the people.



Hitting the shelves of Coles supermarkets across Australia, each product includes high-quality, nourishing ingredients that are tailored to specific hair-needs such as repair, volume or hydration. People Haircare take pride in communicating that all products are not tested on animals.


Good hair shouldn’t cost a month’s rent or four hours in the bathroom. What good hair needs is high-quality formulas at affordable price points. Because everyone and every hair type should have access to premium haircare.


Have a read to figure out which products are made for your hair!




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