This isn’t just a checklist—it’s your roadmap to a more aligned, profitable, and self-sustaining business.
 
Created by business strategist and creative director Heidi Albertiri of The Life Style Edit, this interactive checklist helps you audit, optimise, and strengthen every core part of your business.
 
From branding and social media to website performance, customer retention, and sales systems, this tool is designed to give you clarity, spot your blind spots, and keep you focused on what actually moves the needle.
 
Perfect for creatives, service providers, e-commerce brands, and small business owners who want to stop winging it and start working with intention.
 
What’s Inside
✅ Brand & Business Foundations
✅ Website Essentials & SEO
✅ Social Media & Email Marketing Strategy
✅ Sales Systems & Customer Journey
✅ Content Marketing & Growth Plans
✅ Operational Setup & Tools
✅ A "To Do" framework to turn gaps into goals
 
How to Use It
✔️ Tick off what’s working
⭕ Circle what needs attention
📋 Turn those circles into your action plan
 
Come back to this as your business evolves—it’s a living document to help you stay on track, scale with purpose, and stay connected to your why.
 
Perfect For You If You’re:
Starting or refining your business strategy
Overwhelmed and unsure what to focus on next
Wanting a clearer path to sustainable growth
Needing help setting up strong systems to scale