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2024 Insights from TLSE Founder, Heidi Albertiri

As we embark on the journey of 2024, we asked our visionary founder, Heidi Albertini, 4 questions that provided some insight into the key elements, businesses need to propel themselves to new heights. In this blog, Heidi shares invaluable tips, profound wisdom, and thoughtful suggestions on how TLSE can be the catalyst for your business success in the coming year.

 

As we enter a new year, how do you think a well-crafted social media and marketing strategy can directly impact a business's growth in the competitive landscape of 2024?


"If you don't know where you are going, how can you make it happen? That’s what we see far too often, when you have a well crafted strategy for your social media and marketing it has a significant impact on not only your growth but on your daily output. It allows you to pick up from the day before to continue working towards where you are going.  Social Media and digital Marketing are now an integral part of day to day business life and a well crafted strategy can be the difference between business growth and stagnation. 


Need one? Your’e in luck … we offer a couple of options for Brand strategy, we deep dive into your business and create and break it down into working calendar and goals that you can work from month on month to work towards achieving your goals, this will have you on track and kicking goals for the rest of 2024."


Social media strategy Starting at $1500.00 + GST 

Social media management starting at $1500.00 + GST per month 

Get a social media Audit with a working content plan and direction from $1500 + GST



 

In the digital landscape of 2024, what aspects of web design and development do you think are essential for businesses to establish a strong online presence?


"Aesthetics for us place a major role in first impressions. Visually the average person is exposed to around

5,000 advertisements per day. This includes digital ads on websites, social media, search engines, and other online platforms. So standing out is an important factor. Starting with a strong brand identity that can be integrated into website design and across all platforms ensures a consistent and memorable image, helping businesses stand out in a competitive market. It fosters trust, recognition, and emotional connection, influencing consumer perceptions and loyalty."


Website design and Development starting at $3000.00 + GST 


 

As we step into the new year, what role do you see branding and packaging playing in making businesses stand out and connect with their audience?


"The new year is a great time to take stock of where you are at and what needs updating or looking at. Branding and packaging are more important than ever as its usually the first touchpoint someone has with your business. It’s important to stand out from competitors but it's more important that you resonate with your customers. Thoughtful design fosters a sense of familiarity, trust and loyalty and can leave a lasting impression on your customers that keeps them coming back for more. I don't know about you but sometimes, I just buy something because I love the look of it, then usually I fall in love with the product and the story and that is what keeps me coming back for more. If we think about our own buying habits that can give us an insight into consumer behaviour. "



Branding packages starting from $2,500 + GST


 

From a visual storytelling perspective, how crucial is content creation and professional photography for aiming to make a significant impact in 2024?


"It’s now not a 'should have', it is a 'must have' in business. With the lightening speed of content we need to feed the beast that is social media we know that it is crucial to have a nice mix of high end and lo fi content. High-quality visuals play a central role in capturing audience attention, conveying a clear brand message and creating a memorable and authentic brand identity. But the lo fi stuff is where we keep the attention, form our connections and engage with our audience. 


In a visually-driven digital landscape, professional imagery and engaging content make it a key driver of success in the evolving digital landscape and a non negotiable for any brand hitting the market."


TLSE are looking for content creators to join our team on a permanent basis, if you think you have what it takes to work with some of Australia's most well known brands in the lifestyle, beauty and homewares industries then get in touch to express your interest and to get more information about what is on offer. 


Shoots start from $1500+ GST

 

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