IN CONVERSATION WITH: HEIDI ALBERTIRI, TLSE EDITOR, FOUNDER AND SUPERSTAR

IN CONVERSATION WITH: HEIDI ALBERTIRI, TLSE EDITOR, FOUNDER AND SUPERSTAR


Every so often, we sit down with TLSE Editor Heids.


Heidi is the mastermind behind all that is TLSE; our passionate superstar who finds beauty in all that she sees which this is translated through the pages on our site, magazines and social platforms. Always on the go, she utilises her past experiences and skill sets to feature and style amazing brands on TLSE's site.


Heidi took everything she learnt from her background as Senior Stylist at Home Beautiful Magazine, and has continued to expand her skills and connections at TLSE which has now gained a global, loyal following. Our highly regarded brand now continually creates content for many reputable brands.


Find out below how Heids manages to keep her active, business focused mind on track whilst TLSE gets busier and busier.


And it's not just a glass of rosé on a Friday arvo that gets her through it either...







[T] For those that know you and those that don’t, who is Heidi in 2018 and what does life look like for you today?


[H] I guess 2018 was the year that was going to make or break me. Business wise it was time to step into what I truly wanted and I was very must tested to see if TLSE was it. As it turns out it is; and consequently when faced with it, I chose it over and over again and have gone from strength to strength.


In business, you are always pushed to be the best you can be, and sometimes that means stepping out of your comfort zone to feel into new ways of being; life - personal and business - has amped up in every way, and I am happy to own it. 



How important are your morning routines and the space you create for yourself before the rest of the world is awake (!) ?


Well anyone who knows me knows that my mornings are sacred, I rely on being up before the rest of the world to connect through meditation, intention and creation. Mornings spent at the beach, contemplation, black coffee, they are support my process to prepare for the day ahead. And they are mostly very long days. I love my mornings spent in quiet contemplation, that's where the magic happens. 







A day running TLSE looks like: 


From the outside it must look ridiculously chaotic; internally it is a beautiful mess of creativity, planning, organising, talking, scheming, meeting, connecting and collaborating


There is always something to do. Gone are the days where we had the luxury of nothing to do. It is go go go . Every minute of Every day. Moving to the Precinct and being surrounded by such awesome brands and people has definitely been a positive move for us in the right direction. 



What do you see as the main difference between what makes a business and person successful, to someone who can’t seem to find their way? And what advice would you offer to someone who is starting their journey, in creating a purposeful lifestyle?


Start. Plan. And put it into action.


I hear so often from people, How do you do it ? I don’t know what to do ? Help ?


If you want something bad enough then you can make it happen. Align your thought process to support your goals, look at the big picture of what you want, and work backwards. There is no use creating something that you love doing without a real goal or end game picture. That’s a hobby. Be accountable to yourself, don’t F*ck around with pretending and buy into the Instagram life of what everyone else is doing. If I compared myself and what I do at TLSE to the world on Instagram I would never have started anything. Focus on yourself, who you want to be, what you want to stand for and just do it. There will be hard days, but there will also be high five days where you are overwhelmed with pride that something you did worked . And at the end of the day, you are accountable only to yourself. 







How do you keep evolving and staying on track with your goals and inner stirrings? 


I listen very carefully to the inner voice. I connect daily with my self, I hold myself accountable, I act with integrity and I push myself. My business and life is run on instinct, some call it intuition. But because I have peace internally that reflects externally. I am happy and I listen to what I need. So if I need to head home early, I leave work. If I need time out, I create it. Self care is so important. 



As everything we do evolves and changes over time, what are three non-negotiable where your business and home life are concerned? 


Laughter 

Rose

Connection



As we are moving towards the end of 2018 and into 2019, how are you choosing to live and operate different?


I have realised this year I am more capable than I gave myself credit for. I have always had a “can do “ attitude, but this year something changed; whether it is getting older or being more aware I am not sure, but this year I found a personal power that had always been there that I just hadn’t tapped into.


So moving into 2019 I am facing it with optimism. I look forward to counting the uncharted waters of my capabilities, self reliance and new opportunities. I am going to push the business further to see where we can take her and I will enjoy watching it evolve, grow, change and kick my ass yet again! 







BEHIND THE SCENES.........if only this was our normal day to day !


[ All videography and photography created by TLSE ]


MUA: Pru Roberts

Hair: Katy, from DD & CO

Photography: Lucy Alcorn

Photography Assistant: Zali Albertiri










Heidi wears (top to bottom):

1. Shirt and Jeans, Stylists Own. Shoes: Betts

2. Carla Zampatti Black Crepe Jumpsuit, Glamcorner; Shoes: Betts

3. Shirt, The Iconic. Jeans, Stylists own.

4. Coat, Boden, via The Iconic. Shoes: Betts

5/6. T-Shirt: Cotton On

7. Red Heels and Sneakers with Stripes, Betts

8. Pink Coat, Boden, via The Iconic. Rings, Eliise Maar

9. Heidi wears Dress via The Iconic


Shot on location in The Life Style Edit studio.

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