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For some time now neutral, muted colour palettes have dominated both our Instagram feeds and interior aspirations. And why not, they're beautiful and invoke all the feelings of calmness we've perhaps lacked in our difficult pandemic-stricken reality. But now, with 2022 well under way, and the impact of Covid-19 easing up a little, we are predicting a different approach to the new challenges many people are facing this year. Strength, courage, spirit are words that particularly spring to mind! And it appears fashion, beauty and interior trends have followed suit with colours popular back in the 00s, pinks and purples are making a come back!

With Pantone's colour of the Year for 2022 being Veri Peri, a blue-based purple with a pinky undertone, it comes as no surprise that vibrant purples hues are showing up across our screens in the form of your newest beauty, fashion or home desires!

Colour has the ability to influence our emotions and mood, and the candy pinks and lilac hues we are starting to see somehow manage to achieve perhaps contradictory results summoning fun, vibrancy, passion, and confidence, and yet also the comfort of familiarity.

Leatrice Eiseman, Executive Director of the Pantone Colour Institute explains, "As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Veri Peri brings a novel perspective and vision to the trusted and loved blue-colour family, yet at the same time with it's violet-red undertone PANTONE 17-2928 Veri Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions"

Similarly to how you use colour to style your home and create a desired feeling or mood or make up to express your individuality, a cohesive colour palette across your social media, most notably Instagram, not only looks beautiful but also adds emotion, personality and a sense of who you are to your grid.

An effective way of integrating a colour story to your socials is by firstly, and perhaps most obviously, intentionally selecting images that showcase your palette. If these aren't original then don't forget to reference your source!

Secondly, opt to edit them in an app, which usually offer a range of presets and templates as well as the functionality to individually manipulate the exposure, brightness, contrast, and other things. Ensure you always choose the same settings and go for gold! (Or purple in this case.)

Remember: It is ok to occasionally shake things up with a fresh new look! And if you're ready to level up your social media, you can get in touch with us here.

WORDS | Emma McCann



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