WHO GIVE A CRAP?


Not long ago if someone said to you ‘Who gives a crap’ you would probably have been slightly offended but our 'Ethical Edit" Brand today has quickly made this term totally acceptable and consequently become a household name for when it comes to caring for your bum.


The team from WGAC love a good toilet joke, who doesn't? it brings a little giggle out in all of us. All jokes aside, toilet talk to them makes a world of difference and is what sets them a part from the crap. It's there way of having the biggest impact.

Simon, Jehan and Danny launched Who Gives A Crap with a crowdfunding campaign on IndieGoGo in July 2012. started Who Gives A Crap when they learnt that 2.3 billion people across the world don't have access to a toilet.




That's roughly 40% of the global population and means that diarrhoea related diseases fill over half of sub-Saharan African hospital beds and kill 900 children under 5 every day. That's hard to fathom and seems totally outrageous to us. Thank goodness these guys actually give a crap!

This is the impact WGAC has had so far.... Hold on to your toilet seats !

'We make all our products with environmentally friendly materials and we donate 50% of our profits to help build toilets for those in need"


This is the impact WGAC has had so far.... Hold on to your toilet seats !


$428,500 -The total amount they have donated to date to help fund hygiene and sanitation projects. YAY!

30,797 The amount of TREES SAVED

74 Million L The mount of water WGAC have saved by making their products using eco-friendly materials.

5,922 TONNES

The Greenhouse gas emissions avoided by making products with cleaner processes.


So it is with these stats that we say hey you , support the cause, because as they say at WGAC...."Good for your bum...great for the world....and your nose"





You can check out their fantastic range of crappy products here

Styling and Words by Kate L

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