DIGITAL FASHION WEEK: HAUTE COUTURE

Everything being transferred online has definitely been a side effect of Covid, so it's not surprising that this month saw the digitisation of both the F/W 20/21 haute couture collections and the S/S 21 menswear shows in London, Paris and Milan. If you're a fan of anything couture or fashion week related, this is calling your name!


Famous fashion journalist and critic Jessica Michault has got you covered with the ins and outs of online FW, exploring each designer's approach to connecting with a virtual audience to create an experience that is still visceral. Working directly with the Feseration Francaise de la Haute Couture et de la Mode (FHCM), Michault interviewed a bunch of inspirational designers, including Iris van Herpen and Olivier Theyskens, about how they were able to translate and telegraph to the online invitees their couture universe in a way that was both inclusive and elevated. From in depth one-on-one Instagram Live Chats with other couture designers like Julie de Libran, Rahul Mishra, Rabih Kayrouz, Alexis Mabille, Stephane Rolland, Yuima Nakazato, Ronald van der Kemp, Imane Ayissi and Edouard Vermeulen, the designer behind Natan Couture all the way to proper interviews with designers Kevin Germanier and Gabriella Cortese (founders of Antik Batik) and Hollywood's Rebecca Todd - Michault's weekly Fashion Your Seatbelt podcast has got all bases covered.


Iris Van Herpen for FHCM

Michault interviews Iris Van Herpen on her FW21 Haute Couture presentation and the challenges she had to face to develop it in pandemic times. Jessica and Iris have a fascinating exchange over Iris’s conceptual and experimental take on Couture, and her incorporation of cutting-edge technology to traditional craftsmanship.





Julie De Libran FW20 Digital Haute Couture

For the digital haute couture @parisfashionweek put on by the @fhcm designer @juliedelibran presented a film that was a visual layering of all the many steps and all the creative people it takes to create an engaging and innovative digital fashion show.





Olivier Theyskens for FHCM

This interview with Olivier Theyskens delves into his FW21 Haute Couture presentation and the challenges he had to face to develop it in pandemic times (very topical)!





Rahul Mishra FW20 Digital Haute Couture

For this week’s digital haute couture @parisfashionweek put on by the @fhcm designer @rahulmishra_7 used the reaction of his artisans to his sketches to guide which direction his collection would go.





Stephane Rolland FW20 Digital Haute Couture

Famed haute couture designer @stephanerolland_paris discussed haute couture in the digital age, how he is adapting to the new normal while still maintaining the best aspects of couture’s heritage in his oeuvre.





So if you're fashion obsessed (like us), or simply wanting to get a taste of the turning gears behind European fashion, Michault has got you covered. Try out the podcast or take a look at the interviews and feel like you're all the way in Europe at Fashion Week from the comfort of your own couch!




WORDS | Brittany Ross

IMAGERY | Jessica Michault

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