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How to Integrate Reels into your Social Strategy, and Nail it!

Instagram Reels have fast become a non-negotiable when considering your social media strategy and planning, it's hard to ignore the fact that they've practically taken over the platform. If you've been living under a rock, reels offer users the ability to record and edit short videos up to 90 seconds long to share with their followers and reach new audiences on Instagram.

From BTS to business tips, dance crazes and DIY, reels are a fun and engaging way to grow your business and we've got some tips to get you going!

Plan Your Reels in Advance

Before you start recording, take some time to plan out your Instagram Reels. Decide on the content you want to create and consider the message you want to convey, the music or sounds you want into integrate or even the trend you want to jump on board. You can create a script or storyboard to help guide your video-making process or save previously created sounds and templates to give you a head start. Keep in mind that Instagram Reels are short and audience attention spans are even shorter, so your content needs to be concise and engaging.

Use High-Quality Audio and Visuals

Instagram Reels are all about visual storytelling, so make sure you're using high-quality visuals and audio. Use good lighting, and consider using a tripod or stabiliser to keep your shots steady. For audio, choose a track that complements your content, and make sure the audio quality is good. You can also record your own audio or add voiceovers to your Reels.

Keep Your Content Fresh and Relevant

To keep your audience engaged, make sure your content is fresh and relevant. Keep up with current trends and use them to inspire your Reels. You can also create educational or informative content that provides value to your followers. Finally, don't be afraid to experiment with different types of content to see what works best for your audience.

Focus on Engagement

The Instagram algorithm prioritises content that generates high levels of engagement, so aim to create reels that encourage likes, comments, and shares. Ask questions, use polls, or create challenges that encourage viewers to engage with your content. Hashtags are also important way to get your reels discovered by new audiences. Use relevant and popular hashtags in your captions to increase the visibility of your reels. You can also create your own branded hashtags to encourage user-generated content and build your brand.

Post Consistently

Consistency is key when it comes to beating the Instagram algorithm. Try to post reels regularly to keep your followers engaged and active on your profile. Posting a few times a week can help you stay top-of-mind with your audience.

Analyse Your Data

Use analytics tools to track the performance of your reels. Pay attention to which reels are generating the most engagement and adjust your content strategy accordingly. This will help you create more effective and engaging reels that beat the Instagram algorithm.

Have fun!

At the end of the day, reels are a tool for you to use to entertain and connect with your audience. Try not to take yourself too seriously, and stay true to your brand personality.

Have fun, be authentic and give it a go!

Why not try a 'Meet the Founder', 'Behind the Scenes', 'Office outfits', 'New Arrivals Try On', 'How To', 'House Tour', 'Packing an Order' and more! Good luck and happy reel-ing!

WORDS | Mikaella Buettner



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