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In a Barbie World: Shop the Barbie-core Trend


Vibrant, playful and nostalgic, Barbie girls all around the world are embracing the Barbie-core trend! Live life in full colour with our favourite Barbie-esque selects below!


Power dressing in all things pink, Barbie Core is all about celebrating femininity, confidence, and the power of self-expression through fashion. It channels the spirit of the beloved Barbie doll, with her signature pink hues, glamorous style, and unapologetic attitude, and translates it into a contemporary streetwear phenomenon. This trend is a delightful fusion of retro nostalgia and modern sensibilities, capturing the hearts of fashion enthusiasts worldwide. If you're not brave enough to embrace head-to-toe hot pink, why not take a more subtle approach and spice up your everyday essentials with a pop of colour!


Are you ready to embrace the power of pink and channel your inner Barbie? Let's dive in and discover the enchanting allure of Barbie Core fashion! Come on Barbies let's go party...

We can't be the only ones obsessing over this dreamy, bubblegum pink bag from Jaquemus, throw on your favourite fit and add a touch of pink for an element of fun and surprise!


Barbie-core doesn't have to be just what you wear, it's a lifestyle! Bring some pop's of pink to your next dinner party with this funky table cloth from Mosey Me!



Not only cute , but also practical! Maintain the temperature of your beverage for hours and keep it tasting great (no nasty metallic flavour here).




From Malibu to Metropolis, bring Barbie vibes with you anywhere you go! WeSC On-Ear Headphone has a light and foldable design and makes it the ultimate travel companion. A full charge gives up to 9 hours of listening to your favourite playlists.


Want to bring a splash of pink to your home? Shop Ibiza Bohemia, Assouline's 300-page ode to the inimitable Balearic island in Spain. The unique and playful spirit of this sun-drenched destination is showcased through more than 200 full-colour photographs, spotlighting the local characters, the cliff-top vistas and the surrounding deep blue Mediterranean.


Emu Australia has an exciting exclusive collection, in collaboration with Barbie! We see the iconic Australian footwear of EMU Australia infused with iconic Barbie style and the brand’s signature shade of pink. We can't wait to get our hands on a pair of these!


Maybe Barbie vibes in the home or in your wardrobe isn't your vibe? Why not drape your skin in soft glowing colour with M.A.C Cosmetics Mineralize Blush. This baked powder blush delivers a sheer, pearlised flush of pink to the skin, with a lightweight texture that can be easily layered without ever looking powdery or heavy!


Whether you're Barbie



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