Just Launched: Muma World's PRISM is Sure to Turn Heads
A seamless combination of style and substance, the much anticipated Prism collection from Muma World is ready for take off, launching April 4th. Unique, zesty and striking, the Prism collection and campaign has us in awe...we're counting down to hit the streets in these iridescent new pieces.
If Muma isn't already on your radar, here's your nudge to discover their fruitful range of abstract prints and sustainable treasures, inspired by Australian flora and fauna. Flooded with vibrance, flavour and fun, Muma World is the multi-dimensional vision sprun
g from the mind of Sydney-based creative director Saskia Wotton and her partner Dave Frim. Innovative and current, Muma is an energised new player in the Australian fashion game, with it's sights sent on the US and beyond.
Prism is sure to turn heads, the campaign expertly directed by Bruna Volpi, known for her work with high-end labels such as Camilla and Marc and Oroton. The campaign features international talents Montana Cox, Shinese Breslin (IMG), who has just graced the YSL runway, Reuben Ramacher, and trailblazing transgender model, Mana Mackay (IMG).
The Prism collection features four prints; Pomelo, Quadong, Lilly Pilly and Passion Fruit, staples of Australian culture.
Unisex shirts, blazers and fluid pants in velvet-smooth cupro seamlessly blend with swimwear, preppy pleated skirts and abbreviated crop tops in all-over print or highlighter block colours accented by logo-emblazoned panels.
Muma World has demonstrated its non-conformist and ornate expression of individuality, continuing to explode with creativity since the release of its elegant debut collection, Verdant.
Designed to be mixed and matched, these eye-catching print clashes and colour explosions are an unapologetic celebration, with undeniable global appeal.
TLSE founder Heidi says "It's so refreshing to see such a creative campaign, pushing the limits of creative content."
"In an industry that's so saturated with visual inspiration, this is a breath of fresh air as far as campaign direction" says Heidi.
"MUMA interprets its seasonal theme as an ever-changing prism of personality..."
Prism is invigorating and refreshing, this avant-garde collection commands attention and is a must-have for those seeking a sustainable, distinctive Australian brand. Muma World, we've got our eyes on you! Check out: @muma.world