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KIEHL’S X BUSH HERITAGE TO CONSERVE PRECIOUS LOCAL LANDSCAPES


US skincare brand, Kiehl's has once again partnered with Melbourne-based not-for-profit, Bush Heritage to create a unique artistic collaboration from which Kiehl's will donate $20,000 to raise awareness for Bush Heritage and support the protection, restoration and regeneration of 30 million hectares of land.


As part of the brand’s Future Made Better sustainability commitment ( that we absolutely love) 2022 is the second year Kiehl’s has partnered with Bush Heritage, to support the development and implementation of healthy country strategies and programs to manage and enhance millions of hectares of ecologically important land across Australia. The partnership is being taken to new heights with exclusive designs from four distinguished local artists being featured on the Kiehl’s cult Ultra Facial Cream to raise awareness. One of the brand’s most recognisable and most sought after products, Kiehl’s Ultra Facial Cream is now formulated with renewable Glacial Glycoprotein, a lab formulated ingredient requiring no additional extraction from sea glaciers and packaged in 30 percent post-consumer recycled packaging.


The theme for this initiative is Your Connection to Nature, with these artists expressing their personal connection to nature through the use of Bush Heritage’s signature colour palette inspired by the fauna and flora found on their reserves.


THE ARTISTS


Emma Hollingsworth is a Kaanju, Kuku Ya’u, Girramay woman who grew up in tropical Far North Queensland. Her art is a reflection of her First Nations heritage and culture – something that is ingrained in Bush Heritage’s work.


A Melbourne based surface pattern designer, Cassie Byrnes’ work reflects her love of colour and nature using collage and loose ink mark making. Her limited edition artwork showcases Australia’s natural landscapes.


Sydney based illustrator and painter, Dave Homer combines illustration and colour for his unique design that depicts his take on the native Warratah flower


Creative Melbournian duo, Josh and Matt, love experimenting with colour, materiality and art. Their weird, wacky and fun design encapsulate the radiance and happiness of the celebrated Australian sun.


Kiehl’s x Bush Heritage Limited Edition Ultra Facial Creams (125ml) will be available from 21 February in boutiques, online at kiehls.com.au as well as selected Myer and David Jones stores, RRP $88.


ABOUT KIEHL’S FUTURE MADE BETTER


True to the brand’s founding mission in 1851, Kiehl’s strives to improve the quality of its global community by reducing environmental impact, formulating responsibly, and supporting charitable causes through its Kiehl’s Gives philanthropy initiative, one of the pillars of Future Made Better. Working toward a healthier planet means Kiehl’s is creating more responsible formulas with renewable ingredients and sustainable packaging while improving the materials it uses in stores. Kiehl’s Future Made Better is the brand’s journey toward reducing its environmental impact and improving the communities it serves.

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