We're coming up to a new year and you're feeling more ready than ever before to propel your business. Now what? Trust us, we've been there. After 4 years in the industry, we know the journey of creating and running your brand is often crazy and ever-evolving. We know all too well the blood, sweat, and tears that make up the building blocks of every great business - and that's why we understand how far a helping hand can go.
If 2020 has taught businesses anything, it's the importance of versatility. I think we can all agree that this year has brought about new and unexpected challenges, and we have all come out the other side more resilient than ever - whether we like it or not! It hasn't all been doom and gloom, with a changing business environment came new opportunities. So, whether you're in need of some help getting your business back on track to being the best version of itself, or simply looking for new avenues to explore - we'd love to help you get there. So, if you're starting to feel the water rising and you just can't find enough time in the day, or simply just looking to grow your business and get the most out of it - read on to learn more about what we do and how we can help get your business on track to being the best it can be.
What you do
When it comes to business - small, medium, or big - advice from industry professionals really is invaluable. Learning about others' mistakes, triumphs and experiences means that you can use the value of the lesson without needing to learn it first hand. With that being said, sometimes no matter the amount of advice, your plate just gets too full. If you're a business owner yourself, you understand that there are always a million and one things to get done, and each time you tick something off the list, three more things pop up. We know how tempting it is to want to do everything yourself - but often being able to merely manage everything on your own (with no doubt a great deal of exhaustion) doesn't necessarily mean you're getting the most out of your hard work. The old saying quality over quantity rings true for many aspects in life - and business is no exception.
Hiring new staff is sometimes not always the most viable option - and even if you have the capacity to fund new staff and to be blunt, afford salaries, with training needed in areas that you may not be confident in yourself - it can sometimes end up adding more to your workload instead of reducing it. That's why outsourcing certain services (like Social Media, Strategy, or Web Design to name a few) can be your perfect solution. Getting help from experts in areas you may not feel super confident in or have time to dedicate to without having to rely on in-house operations can be the ultimate happy medium. Agencies like us work closely with you to make sure you get exactly what you want without having to spread yourself too thin trying to do the hard yards yourself.
What we do
Here at TLSE, we understand the importance of sharing this wisdom to help other businesses put their best foot forward and giving them the helping hand they need. That's why with our first-hand experience and array of expertise in our team, we understand exactly what you and your business need and how to apply our skills to the many different layers of your brand.
With digital, editorial and content-based expertise, we bridge the gap between creativity and business, working with brands to help them reach their full potential and create new potential in ways they may not have even imagined. With so many factors in the equation that makes up a successful business, managing everything yourself seems near to impossible. As we always say, you can't wear all the hats all the time, even within our team we know that to be true! That's where we step in - with a range of services, we can tailor a strategy to target any area that may need a little extra attention, elevating your business to the standard it deserves.
"We offer a big agency experience with the all important small agency feel, working side by side with you to make an impact."
How we can propel your brand
Social Media - Social media, it's a whole new ball game. In the new age of digital media, having a clear and consistent strategy, eye-catching content and an analytical brain are essential for getting the most out of your social media platforms. Not only will we work with you to bring your vision to life, but we'll also create, schedule, and monitor your social media - so we can do the hard work while you reap the benefits.
Content Creation & Photography - It's amazing the difference a bit of extra digital appeal can make. We can take care of the visual side of your business, creating beautiful imagery from deep-etched product images, to styled studio shots, to on-location lifestyle campaigns to tell your brand story in the best way possible. Work alongside our Style Team to create visual appeal while building your brand image. By shooting your content in-house, you can work hands-on with our creative team of stylists and photographers to capture and create the exact look and feel you're after. From team profiles to product shots, we cover it all. Even better - since everything is shot in house, our St Peter's studio is also available to hire (including our unique prop collection, studio equipment, and fully stocked industrial kitchen).
Web Design - Whether you're wanting to refine your business aesthetic or redesign it entirely, we can help you conceptualise the way you want the world to see your business through colour, design, and content. We offer both stand-alone web design packages and bundles with web development, so we can meet your brand's needs exactly.
Strategy - We want to get to the core of your business, learning what makes you and your audience tick. By giving your business a clear purpose, you can reach and engage with customers in a way that guides all your business decisions, giving you a clear path to follow.
Copywriting - Connecting with your audience through copywriting is key to fostering engagement. From blogs to websites, great copywriting can give your business the voice you've been envisioning.
PR + Marketing - Figuring out how to make your brand stand out and connecting with the right people from ground zero can be tricky, let alone executing it - that's why we do the hard work for you, utilising a database we've fostered for years in the industry.
Graphic Design & Branding - Whether you are starting from scratch, need a complete refresh, or have an event or concept you need to develop, we work to create an identity that'll give you a consistent brand message. From catalogues to magazines, websites to digital design, logos to any brand collateral - we make sure you stand out from the crowd while communicating your brand story.
Digital Advertising & SEO - Reaching your target audience is half the challenge. No matter how good your content, if you're not attracting the right people, your hard efforts will be wasted. We use your social platform and website insights to create high converting ads on platforms like Google and Facebook to reach your intended audience, as well as optimising organic traffic via search engines to make sure your customers can find you among the competition.
So, why TLSE?
Think of us an 'extension' of your team without all the strings and salaries. A tight-knit group with skills across several capabilities, we can work flexibly with your business to improve any and every area you need. We offer a big agency experience with a small agency feel, working side by side with you to create an effective strategy. Whether you have a clear vision in mind or are in need of some guidance, we'll cover everything step by step with you - so you can work hands-on without having to worry about all the management that goes with it. With monthly reports, we'll keep you updated with the progress your business is making, so we can continually adapt our strategy to make sure it's suited to the changing needs of you and your business.
"We like to think we’re a little out of the box, our offerings are unique yet relevant. Changing the game isn’t always easy, but we are happy to show up and do what we do with authenticity and gusto to deliver the results, every single time."
By doing all the behind the scenes work for you, we take all of those nitty-gritty extras that often get put on the back-burner and maximise them to their fullest. Don't let your efforts go to waste trying to do too much - remember, the devil is in the details!
So, join our family and let us join yours, and get in touch today to chat about how we can get your business on track to being its best version.
WORDS | Brittany Ross, TLSE
IMAGERY | TLSE