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What could possibly be better than a brand that is cruelty-free and environmentally friendly… One that is 100% vegan !

After launching as a cruelty-free brand in August 2017, Mecca Max have now PROUDLY, DELIGHTFULLY and DEFINITIVELY become 100% vegan as of the 1st of August 2018.

After customers’ requests for 100% vegan lines and a rigorous and thorough review of their entire collection, Mecca Max has decided that the collection will no longer contain animal-derived ingredients or undergo any animal testing of any kind.

The beauty junkies asked…and so the beauty junkies listened!

“The Mecca Max brand is born from the shop floor and is a direct reflection of what our store hosts and our customers want in a makeup brand,” says Brand Manager Ellie Hockley.

“We knew that animal-friendly products were important to our customers, so it made complete sense for us to remove any animal derivatives or by-products from our formulations without compromising on their performance.”

From the Banana Bake Skin Filter to the Bring on Bright Illuminating Primer, Mecca Max fans will now be able to experience their favourite holy grail products, in the comforting knowledge that they are 100% animal-friendly.

Mecca Max has also officially launched a new product that will put a glowing smile onto your face…literally.

A hint of glossiness. That’s all we need sometimes to help us complete our look. It’s the final touch to transform you from looking good…to looking like a Goddess!

The new Mecca MaxWet Look All Over Gloss’ (above) is the perfect way to define and highlight your face, for a daringly dewy, wet-look finish, which is perfect for bare skin or over makeup. It can be applied almost anywhere from the face, to the lip and the eye.

Launched on Tuesday, 31st of July 2018 and exclusive to Mecca Maxima, this is a new must-have in our purses!



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