Shooting and styling a product for your business can be tricky, but there are a few tips, tricks, and all-important knowledge of the trade that can take the stress out of your next campaign shoot so that your product will immediately capture your audience and in turn grow your customer base.
To start with, you’re probably wondering how to present your product to the world – most importantly, you’re going to need great styling direction and photography to build your website and cultivate a strong online presence and campaign.
When styling, it’s important to keep your finger on the pulse and to be in touch with trends and styles that are happening both locally and internationally. Instagram and Pinterest are great places to connect with other designers and also stay on top of styling trends.
Here are some of our favourite tips on how best to style your next shoot for campaign-worthy, breathtaking images that will last the distance.
There are few keys things to remember…
Create a mood board of your ideas
This is a fun and easy first step to get you started. Begin with collecting reference images from websites such as Pinterest, or from clippings you’ve saved. Creating a mood board will help you visualise what you’re trying to achieve and also show others the look and direction of the shoot. Your mood board can reference anything from colour, composition or photography style – the more visual references you have, the better!
Make the product sing
It’s important to remember that when styling a product, the product that you’re featuring needs to be the hero and really stand out. This is an easy concept but can easily be overlooked with over styling and getting carried away with too many elements. It’s best to keep things simple and really focus on the product.
Inject your personality into the shoot
Although design trends and colours can sometimes dictate the direction of your shoot, it’s also a good idea to inject a bit of your own style and personality into it. This way, you will produce images that are unique to you and your brand.
Make a shot list
Shoot days can be overwhelming and hectic, so it’s important to be clear and make a list of the number of shots you want to take and tick them off as you go. Break up the shots into horizontal or vertical placement, and note whether it’s a styled shot or a simple product shot. The more planning you do, the simpler the day will be.
Set the scene
Plan ahead and carefully consider the location and look you want to achieve – it’s good to keep referencing your mood board images so that you don’t lose sight of what you want to achieve. The more time you spend researching a location or backdrop for a shoot, the smoother the shoot day will be.
WORDS | Hande Renshaw, TLSE